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Help with publicity

Resources to help you publicise your project

Publicising your project is important so that people can learn about the fantastic work you’re doing in your community. It’s also good for people who play the National Lottery to see where their money is being spent and how people are benefiting from it.

When you tell the story of your project, you’re highlighting why your project is important, what it has done to meet people’s needs and how it’s made a big difference to their lives.

Our publicity guide has all kinds of ideas about the different ways you can tell your story



Face to face

  • Tell your neighbours and friends about your project. Let them know what you are doing and how they can get involved. Ask them to spread the word.
  • Make use of local organisations and businesses who can help promote your project through their networks. Talk to local decision makers such as MPs.
  • Hold an event. It could be to launch your project or to encourage people to get involved, or even to celebrate a key milestone.



  • Set up a website or make sure information about your project is on other relevant organisations’ websites.
  • Create a profile on social media such as Facebook and Twitter so you can share information about your project.
  • Write a blog or produce a short video to post on a networking site such as YouTube.


Through the media

  • Tell your local newspaper, community news channel or radio station about your project. A press release accompanied by a great photo or a short film is a good way to introduce your work.
  •  Invite them to your launch event or open day or arrange a photo call with some of the people involved in your project. 
  • We have a press release template that you can use, but if you produce your own press release, please include the following information about Big Lottery Fund:

The Big Lottery Fund, the largest distributor of National Lottery good cause funding, is responsible for giving out 40 per cent of the money raised for good causes by the National Lottery.

The Fund is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK. Since its inception in 2004 we have awarded over £6 billion.


Leaflets, posters and newsletters                                                        

  • Produce leaflets, posters or newsletters about your project. Display them as widely as possible in your area. Libraries, health centres and recreation centres are good places to choose so lots of people can see them.

Through photos and film             

  • Take photos or produce a short film of your project. Aim to show what you actually do rather than simply a posed group of people. Think about doing a photo or video diary to show progress with your project or tell the story of someone benefiting from its work.
  • Don’t forget to get consent from parents or guardians of any person under 18 or vulnerable adults you intend to photograph or film. You can download a consent form here. 

For more information and ideas, have a look at our Publicity guide .


Bi-lingual downloads


There is additional publicity guidance from the Media Trust which has been produced using our funding.