Publicising your project is important so that people can learn about the fantastic work you’re doing in your community. It’s also good for people who play the National Lottery to see where the money they raise is being spent and how people are benefiting from it.
Our publicity guide has all kinds of ideas about the different ways you can promote your project.
Below are a few tips to get you started using social media and online tools, print, media and more.
Digital and social media
It is a good idea to set up a website for your project so potential beneficiaries, your wider community or other funders and supporters can see what you do and find out how to contact you. There are providers, such as Wordpress, where you can create a website for free with almost no specialist knowledge. Social media is different from a website because it is a conversation, direct with one person or to a group, and it can be initiated by anyone. There are hundreds of social media channels out there, Twitter, Facebook, Instagram and Pintrest are the most common.
- You can easily create a profile on social media so you can share information about your project. It’s free and you don’t need to be a specialist. It is a good idea to have this owned by someone in your organisation so you know you are responding and posting frequently.
- You can join in conversations with us to find out what is happening with other projects in your area, new funding opportunities or sharing ideas. Follow us on Twitter, using #biglottery in your tweets, and like us on Facebook.
We’d love to hear about the great work you are doing, and can help you celebrate your success, so be sure to let us know how things are going.
- Write a blog about your project to post on other organisations sites or produce a short video to post on a site such as YouTube.
The Media Trust's Do Something Brilliant guide has more support and information to help you.
Face to face
Tell your people about your project, what you are doing and how they can get involved. Ask them to spread the word.
Contact local organisations and businesses who can help promote your project through their networks.
Hold an event. It could be to launch your project or to encourage people to get involved, or to celebrate a key milestone.
Through the media
Tell your local newspaper, community news channel or radio station about your project. A press release accompanied by a photo or a short film is a good way to introduce your work.
Invite them to your launch event or open day or arrange a photo call with some of the people involved in your project.
Leaflets, posters and newsletters
Produce leaflets, posters or newsletters about your project. Display them as widely as possible in your area. Libraries, health centres and recreation centres are good places to choose so lots of people can see them.
Through photos and film
Take photos or produce a short film of your project. Aim to show what you actually do rather than simply a posed group of people. Think about doing a photo or video diary to show progress with your project or tell the story of someone benefiting from its work.
You need to get consent from people you would like to photograph or film, especially if you plan to use the images for publicity purposes – both in print and online, this includes your social media activity. As much as you can you should let people know where you are likely to use their image. When you seek consent we recommend that you produce a form that you can get people to read and complete at your event. It is also a good idea to let them know an event will be filmed or photographed when they arrive. Suggested content for you consent form can be found in the sample document here.
More detailed information on how to generate publicity for your project can be found in our publicity guide. You can also contact the branding team for printed copies, in English and Welsh bilingual.
Once you're ready to promote your project and the difference it is making to your community get in touch with the Media Trust's Do Something Brilliant project, which we fund. Do Something Brilliant will help you promote your project by giving you additional skills, tools amd platforms to tell your story about the brilliant work you do in your community.
If you need any help of advice please do contact us. We wish you every success with your project.