Here you can find advice on getting publicity for your organisation, your work and the Big Lottery Fund
Publicity is important. It enables you to tell people who you are, what you’re doing and how their community will benefit from your project.
It is also important to let people know where their National Lottery money is being spent and to encourage others to apply. We have created these publicity guidelines to help you meet these objectives.
To get positive publicity you should know the following:
1. Be clear about your objectives
Before you start, think about your objectives, and ask these questions:
Why are you going to do it?
What do you want to achieve?
What are the key messages?
Is now the right time?
Have you got enough people to do it?
Who is the target audience?
2. Plan what you want to do
Timing is important. You may want to get publicity in weekly, evening and daily papers, so be aware of the days and times they are published and their editorial deadlines.
Be aware of how much time and effort is needed to write a news release and nominate a spokesperson. Make sure that someone in your group will be available to speak to the press and can do radio and TV interviews.
Make sure that your announcement is not before the Big Lottery Fund’s embargo date. An embargo means that the information cannot be made public before the specified time on the press release. Using embargoes helps because it means the media get the information in advance of the event, enabling them to plan.
3. Involve people
Share ideas for publicity with members of your group and encourage their input.
Agree what the key messages will be.
Before you send a news release to the press, ask someone to read it to check for spelling mistakes and factual accuracy. Especially check that time, date and place are included.
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