Funding from the Big Lottery Fund is for a finite period, so eventually you will need to look at other sources of funding for your project.
Corporate sponsorship is becoming more popular for many organisations as companies look kindly on socially responsible projects. The upside of this is that community-based projects have a better chance than ever of being considered, but the downside is that you’ll be facing plenty of competition. As getting corporate sponsorship, or indeed funding from almost any source, can take a long time it is never too early to start thinking about this.
This booklet is to help you understand what companies look for when they take up sponsorship. It was designed to assist you present your project in the best light. Every sponsor, and every sponsorship project, is different so you’ll have to think hard about what best applies to your own organisation. You should also ensure that you choose and target potential sponsors as effectively as possible.
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