Publicising your project is important so that people can learn about the fantastic work you’re doing in your community. It’s also good for people who play the National Lottery to see where the money they raise is being spent and how people are benefiting from it.
Below are a few tips to get you started using social media and online tools, print, media and more.
Websites and social media
It is a good idea to set up a website for your project so potential beneficiaries, your wider community, other funders, and supporters can see what you do and find out how to contact you. There are providers, such as Wordpress, where you can create a website for free with almost no specialist knowledge.
Social media is different from a website because it is a conversation, direct with one person or to a group, and it can be initiated by anyone. There are hundreds of social media channels out there, Twitter, Facebook, Instagram and Pintrest are the most common.
You can easily create a profile on social media so you can share information about your project. It’s free and you don’t need to be a specialist. It is a good idea to have this owned by someone in your organisation so you know you are responding and posting frequently.
You can join in conversations with us to find out what is happening with other projects in your area, new funding opportunities or share ideas. Follow us on Twitter, and like us on Facebook. We’d love to hear about the great work you are doing, and can help you celebrate your success, so be sure to let us know how things are going.
You could also write a blog about your project to post on other organisations sites or produce a short video to post on a site such as YouTube.
Face to face
Tell your people about your project, what you are doing and how they can get involved. Ask them to spread the word. Contact local organisations and businesses who can help promote your project through their networks.
Hold an event. It could be to launch your project or to encourage people to get involved, or to celebrate a key milestone.
Leaflets, posters and newsletters
Produce leaflets, posters or newsletters about your project. Display them as widely as possible in your area. Libraries, health centres and recreation centres are good places to choose so lots of people can see them.
Through the media
Tell your local newspaper, community news channel or radio station about your project. A press release accompanied by a photo or a short film is a good way to introduce your work.
Invite them to your launch event or open day or arrange a photo call with some of the people involved in your project.
Remember that you need to get consent from people you would like to photograph or film, especially if you plan to use the images for publicity purposes (that includes both print and online). When you get consent we recommend that you make a form for people to read and complete at your event. It is also a good idea to let them know an event will be filmed or photographed when they arrive. We've suggested some content for your consent form (PDF 102KB).
Once you're ready to promote your project and the difference it's making to your community, get in touch with the Media Trust's Do Something Brilliant project, which we fund. Do Something Brilliant will help you promote your project by giving you additional skills, tools and platforms to tell your story about the brilliant work you do in your community.
If you need any help or advice please do contact us. We wish you every success with your project.
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