- Release date:
- 23 10 2013
The Big Lottery Fund is today announcing a £3.85 million partnership between the UK’s biggest music and entertainment brands and major youth sector players to use music to bring positive changes to the lives of millions of young people across the UK.
UK Youth, Capital FM and its charity arm Global Charities, BPI, The BRIT School and The BRIT Awards, will come together to help transform the lives of young people in some of the most deprived areas across England, Scotland, Wales & Northern Ireland.
Working with young people aged 14 to 24 years old, the project partners will create and deliver a programme of community outreach and skills development with the aim of empowering and inspiring participants to fulfil their potential and achieve personal goals.
The music consortium brings the full weight of the music industry into play, using the power Global and its Capital FM network, the iconic BRITs brand and the wide networks of UK Youth to connect with millions of young people around the UK through their love of music. Together the partners will create major music events, a national talent competition, an education programme delivered in youth clubs and crucially hundreds of work-related opportunities.
The campaign will increase young people’s social skills, feeling of belonging and provide motivational activities to open up new horizons. The focus on encouraging resilience, awareness and ambition will enhance participants’ ability and desire to interact with wider society, and offer them access to a range of exciting opportunities.
Peter Ainsworth, Chair of the Big Lottery Fund said: “The Big Lottery Fund has a strong history of supporting young people, helping them to fulfil their potential. The ambitious partnership announced today takes this support to a different level. It will bring new and exciting ways of getting young people to be more creative, active and engaged in their communities
Peter Ainsworth continued: “The Consortium will draw on the expertise of some of the UK’s most renowned charities, leading educational institutions, community-based youth engagement organisations and major music and media businesses.”
Other partners within the consortium are Classic FM, UK Music, The British Music Experience, Abbey Road Studios, SB.TV, Myplace, Rathbone, Youth Scotland, Youth Cymru, Youth Action Northern Ireland, The Co Sponsorship Agency and The Eden Project
Charlotte Hill, CEO of Youth UK - said: “Music is the perfect medium to engage the young people we support through our youth club network. This is a brilliant project that has the capacity to reach and inspire thousands and create tangible opportunities.”
Stephen Miron, Group CEO, Global said: “Here at Global, we are obsessed with radio, music and entertainment – this is our world. We passionately believe that music can be a catalyst for change, and are committed to supporting the Big Lottery Fund music project... in a big way. By providing access to Capital FM, the UK’s No1 hit music station with 7.4 million weekly listeners*, we are well placed to inspire young people to follow their dreams and fulfil their potential through our shared love of music.”
Geoff Taylor, Chief Executive BPI & Brit Awards Ltd said: “We've seen first-hand how music is a force for good that can change lives. And so we're excited that this ambitious initiative will create opportunities for young people right around the country to get involved in playing music. We'll offer internships in record companies, work experience at the BRIT Awards, and music mentoring to a new generation of young people who never dreamed they might get the chance to work in such an exciting business."
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Full details of the Big Lottery Fund programmes and grant awards are available on the website: www.biglotteryfund.org.uk
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Notes to editors
- The Big Lottery Fund, the largest distributor of National Lottery good cause funding, is responsible for giving out 40% of the money raised for good causes by the National Lottery.
- The Fund is committed to bringing real improvements to communities and the lives of people most in need and has been rolling out grants to health, education, environment and charitable causes across the UK. Since its inception in June 2004 the Fund has awarded close to £6 bn.
- The Fund was formally established by Parliament on 1 December 2006.
- Since the National Lottery began in 1994, 28p from every pound spent by the public has gone to good causes. As a result, over £30 billion has now been raised and more than 400,000 grants awarded across arts, sport, heritage, charities, health, education and the environment.Through a network of youth clubs and a range of education programmes UK Youth supports 790,000 young people to learn and progress. www.ukyouth.org
- With a total audience of more than 20 million people across the UK each week*, Global owns the three largest brands in commercial radio: Heart, Capital FM and Classic FM, as well as LBC, Xfm, Gold and Choice FM.
- * Source: RAJAR / Ipsos - MORI / RSMB, period ending June 2013
- The BPI is the representative voice of the UK recorded music business. The BPI is a trade organisation funded by its members - which include hundreds of independent music companies and the UK’s major record labels. The BPI’s members account for approximately 90% of all recorded music sold in the UK, and globally the UK's recorded music market is the fourth biggest. The BPI also organises the annual BRIT Awards show as well as the Classic BRIT Awards show. The organising company BRIT Awards Limited, is a fully owned subsidiary of the BPI. Substantial proceeds from both shows go to the BRIT Trust, the charitable arm of the BPI that has donated almost £15m to charitable causes nationwide since its foundation in 1989. For more information please contact email@example.com or call 020 7803 1300.