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AdvantAGE

Improving the quality of life of older people by providing access to befriending or advocacy services
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Area:
Wales
Funding size:
£200,000 - £1 million
Total available:
£20 million
Application deadline:
This programme is now closed

What's it all about?

This programme is now closed for new applications

Under our AdvantAGE programme, we made £20 million available for projects across Wales working with people over 50.

While many older people view ageing as an opportunity and an exciting new life chapter, for others old age brings with it new challenges and key life changes which, without support, can appear daunting and isolating.

The AdvantAGE programme aimed to improve the quality of life of older people by providing access to befriending or advocacy services.

We also wanted to fund projects that would achieve two of the following programme outcomes.

  • Older People are less lonely and have increased wellbeing through improving social interaction.
  • Older People also have increased confidence and the ability to meet the challenges and opportunities of ageing.
  • There is increased understanding and use of rights and awareness and uptake of services leading to greater independence and choice for Older People.
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